O'NEAL is an American manufacturer of protective gear, apparel, and accessories for motocross and mountain biking. Founded in 1970 by off-road racer Jim O'Neal, it is one of the oldest and most established brands in two-wheeled action sports.
A friend of mine works for O'NEAL from time to time and he asked me to create the video for the 2024 YOUTH BIKE COLLECTION. The shoot in Sölden was very fun, we needed to shoot different outfits so we had a rough concept but a lot of it was run-and-gun shooting and the vision of the final product slowly established along the way.
